Beats, Culture, and a New Generation: adidas Originals Studio Arrives in Indonesia
Under the warm glow of Bali’s nightlife, something new is stirring. adidas Indonesia has unveiled Originals Studio, a fresh initiative designed to nurture the next wave of talent in the music scene. Inspired by the timeless legacy of the adidas Superstar – a fashion icon that has shaped culture for decades – Originals Studio brings that same spirit of creativity to the turntables. In Bali, the energy begins this August, where 10 handpicked participants will embark on a month-long DJ workshop from 2 August to 2 September 2025. Led by the legendary DJ Scratchy, the program dives deep into the craft, blending technical mastery with the artistry that fuels unforgettable sets. For these rising talents, the journey doesn’t end in the classroom. One standout DJ will earn the spotlight, making their debut at the Superstar Music Party in Jakarta this October. Jakarta will host its own workshop series from September to October, mirroring Bali’s format and offering its own chance for one artist to step into the limelight at the same grand stage. Together, these workshops form a cultural bridge, uniting emerging creatives through sound. “We created Originals Studio with the hope that creative minds could share their knowledge, spark new ideas, and enrich the culture of this generation,” says Gracia Putri, Brand Communication and Sport Marketing Manager for adidas Indonesia. For a night where music, style, and culture collide, the Superstar Music Party promises to be more than just a celebration, it’s the sound of the future being born. Adidas @adidasindonesia